The logo is just one facet of your overall brand experience. A well-designed identity will work flawlessly everywhere. Does yours? Here are a few studio examples to get you thinking.
This community bank is located among the beautiful hills of Mifflin County PA, and the CEO realized its brand icon was lacking. To compete more credibly, the bank logo needed to look and feel more relevant. And there had been few logo updates since 1923.
As part of its reinvention efforts, they contacted our team to help redesign their logo, tagline, signage. We helped the bank realize a design that uses the letter M with bolder colors — green of the mountains and blue of the sky.
We also worked together to introduce the new logo via print and outdoor board venues within the service region.
Website, social media, signage, outdoor, apparel, print
Due to company ownership changes several years ago, Leffler Energy was no longer able to market propane under the Leffler name. The company needed a new identity in order to market propane products and services along with its Leffler heating and power fuels.
The marketing manager asked our team to design a new identity under their established ‘Patriot’ brand line.
This design continues to serve its purpose well. It earned the Gold Award in the annual Philly Gold Awards competition the year the logo was introduced.
Website, fleet graphics, signage, labels, apparel
After considering a variety of names for the folk art and primitives business in 1997, Tish and Mike Bachleda chose a name that would have the feel of the small cottage galleries found on Martha’s Vineyard. The name is unique and a real conversation starter with gallery visitors.
To build the scratchboard-style art, Mike partnered with international illustrator Steven Noble who is known for his work on Sam Adams Beer, Coors Beer, Kahlua, Wicked Ale, the Kraken Rum octopus, and plenty of others.
Website, social media, online marketing, email marketing, collateral, signage, apparel
With roots in the Lebanon Valley dating back to 1895, the partners of Henry & Beaver LLC were ready to develop a new logo that they could use to advance their service to clients in Lebanon County, plus the surrounding Dauphin, Lancaster, Schuylkill, and Berks Counties.
After establishing the new logo design, the partners then worked with our studio to overhaul their signage, including the addition of a supergraphic logo that was handpainted tastefully on the brick facade of the office.
Website, social media, collateral, signage
Jonestown Bank & Trust Co. has been serving Lebanon County residents and businesses since 1873. With an eye to the future, the bank sought to remarket itself as ‘JBT’ in 2007. The bank wasn’t interested in just changing the brand, but also reinventing the core business culture within the bank.
The studio worked with the bank to roll out the the new SMILE brand via direct mail, TV, radio, outdoor, and more.
The effort was so successful that JBT was invited to share the impressive re-branding and re-culturing experience at several banking industry presentations.
Website, social media, online marketing, email marketing, collateral, signage, outdoor, TV, apparel
The Lancaster County accounting firm Rauch Financial had been actively expanding in recent years. When is was preparing to acquire Cloister Tax Service in Akron PA, the owner Brad Rauch knew is was an opportunity to streamline his brand.
To be less disruptive for new clients, Brad chose the name Cloister Group to help keep the familiar name in play while allowing him room to grow the business.
Using the ‘C’ of Cloister, our studio designed a bold icon modeled after the financial ‘cents’ symbol. A natural fit.
Website, collateral, advertising, signage
1148 Heidelberg Avenue
Schaefferstown PA 17088-0407
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